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Craft CMS 3 Installer

Last year, at the 2017 PEERS Conference, I floated the idea of updating the installer illustration for Craft CMS 3 to the head honcho and resident genius at Pixel & Tonic, Mr. Brandon Kelly. In addition to the fact that his karaoke skills will instantly remind you of an angrier, out-of-tune Henry Rollins from Black Flag, he's also a fan of good-ish drawering skills. I'd illustrated the installer screen for Craft CMS 1 years ago and it seemed to me that the impending release of the biggest update to his flagship product might be the perfect opportunity to update the installer artwork. A few months later, Brandon gave me a call. 

The Concept

Conceptually, he and his team wanted to explore the idea of "inclusivity" without getting too far into the weeds about how to broach a very touchy topic visually and do so without offending an equally touchy group of people (Please note: These are my words, not his ... But it's still 100% true. Deal with it). We eventually landed on the idea of exploring inclusivity through the locations where Craft CMS is being used around the world. Which, once again, brought up the specter of dealing with race and gender and all the baggage that comes along with that topic. It needed to be avoided like Coldplay. The question was how? The initial idea was to focus on landmarks from countries around the world which would have been interesting, but I concluded that the resulting illustration would have felt more like a travel advertisement than a representation of Craft.

After putting the concept through my brain's spin cycle, I expanded on the idea exponentially by including landmarks, mythical beasts and creatures from folklore, foods, and representative objects from specific countries. You'll also find a random assortment of web and nerd references to help round out the illustration for the tech crowd. The resulting piece is straight-up fun and successfully represents "inclusivity" without stepping on any social land mines. 


I created three different versions of the center area that literally plug into the open space to accommodate potential uses: 

In all, twenty-three countries and locations are represented (objects vary based on center art):

  • NYC - Lady Liberty, pizza

  • PNW (Seattle, Portland, Bend) - Sasquatch, pint glass, hop bud

  • SF - San Francisco is a city

  • UK - London Bridge

  • Germany - pretzel, brat on fork, beer

  • India - Airavata

  • Australia - Rainbow Serpent, boomarang

  • South Africa - flower with mountain graphic from national symbol

  • Canada eh - bacon, hockey stick

  • France - Eiffel Tower

  • Netherlands - wooden shoe, tulips, cheese

  • China - Chinese dragon

  • Spain - bull, olives, tomato

  • Singapore - lion fish

  • Japan - Kasa Obake, koi

  • Indonesia - flower, palm tree

  • Ireland - shamrock, pint glass

  • Norway - Viking helmet

  • Poland - brat, beer, bull (nothing unique about Poland's symbology)

  • Russia - Baba Yaga

  • Italy - wine bottle, wine glasses, olives, grapes

  • Saudi Arabia - dual swords from national symbol

  • Middle East - Bahamut

  • Nerds - Starship Enterprise, propeller beanie, alien ship

  • Bunch of other random and tech/web-related stuff

I had a blast creating this piece for Craft 3. It goes without saying that good people deserve good art. 

Thanks, Brandon and team Pixel & Tonic!


Learn how this illustration was created >>

Ballard Beer Co. Tee Alt Version

I was asked to create an alternate version of the "Pals" tee for the Ballard Beer Company with simplified text framed by hop vines. This is the result ... 

Ballard Beer Co. 4X4 Poster

I just finished another cool project for the Ballard Beer Company. This 24 x 36 inch poster will grace the front window of the shop. Stop by and have a drink. 

Final illustration

Pencil sketch

Final line drawing

Hand drawn logo text

Ditching Suburbia Tee Design

My good friend Mike Boyink asked me to help him improve a design concept for a teeshirt. Here's what I came up with ... 

Because it's time to stop being a suburban sheep ...

Nearly seven years ago, Mike and his family made a radical decision. They sold their house, uprooted their lives, bought an RV, and started traveling full time. They've never looked back except to wave goodbye in the rear view mirror. If you've ever thought about ditching suburbia yourself, I'd highly recommend reading his blog. He and his family have a lot to teach you about how to make it work. 

The original concept

Sticker Fun

Quick 4x6 inch sticker design I threw together recently for a bachelorette party.