With big jobs that have a lot of moving parts, process and organization are everything. I walk you through the creation of the Lawrenceburg poster from concept to color.
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When you receive an inquiry asking if you'd be interested in creating a Star Wars / Dukes of Hazzard mashup based on the original Star Wars poster for a renowned neighborhood theatre, the answer is an unequivocal "yes".
I created the poster art for an upcoming production of "Lawrenceburg" at Dad's Garage Theatre in Atlanta. The show runs from Sept. 7 through Oct. 13, 2018.
After three solid months of production, hundreds of hours, and many bleary-eyed nights this project can be unveiled.
2 complete cover concepts and illustrations (version 2)
3 design layouts
7 full page illustrations
18 spot illustrations
4 page variations for stack
2 color variations
16x9 web image
prepping dozens of artwork/files
many dozens of rounds of revisions for all of the above
Application Security Tiers and Attackers
Chapter & Section Artwork
Introduction Layout and Design
Sooner or later, if you create commercial art, you'll have your best work rejected by committee. It's part of the job. This is one of those projects. I'll be going back to the drawing board, but I wanted to share this work as is.
I'm very proud of this solution – It represents some of the smartest conceptual work I've ever done.
I was tasked with "updating" the following graphic. This graphic is the foundational concept behind my client's entire business. In other words, it's been used to sell their services for years.
At first glance, there seems to be a lot of information being presented. What you don't see is any real clue describing what's happening. Without the assistance of paragraphs of text or a salesperson, the viewer is left to their own devices to derive any meaning.
The application "stack" is represented by icons that tell the viewer very little. And the accompanying text identifiers are equally amorphous.
You'll also note a variety of graphic elements that are meant to clue the viewer in to a larger idea, but all of these elements largely fail to create a cohesive visual narrative for anyone trying to decipher the graphic.
The solution I arrived at solves these issues — I created visual metaphors that accurately depict what literally happens at each tier. The simplicity of the imagery and design affords a viewer with no prior knowledge of the basic concepts a means of "creating" a narrative for themselves without the help of accompanying text.
The "isometric" grid underlying this illustration helps create a plane for the tiers. I added flags at each level to help draw the users eye through the entire illustration. Once the basic art was created, I made a few slight adjustments to accommodate the text for the next two graphics.
Overall, this is a highly successful piece. That it was a casualty of "committee" is just a consequence of opinion. It happens.
Stay tuned for the next version.
The latest latest illustration for F5 Labs IoT Report.
[From the report] "The world is just now catching onto how useful IoT devices are; the industry is in its startup phase just scratching the surface of its future potential. If you follow the “diffusion of innovations” theory, we haven’t yet crossed the chasm of IoT potential, or mainstream global market adoption.
The cell phone is the only IoT device type that has hit the mainstream market with adoption rates past 50% of the global population. When the majority of the world is online, smart homes with dozens of internet enabled devices and smart cities will be everywhere instead of only in the hands of the early adopters. At that point, IoT thingbots could threaten global stability if we don’t start doing something about it now."
Full Version and Cover Version
Pencil drawing presented to F5 for concept approval.
In the words of owner and developer Justin Shattuck, Loryka is "a platform and data pipeline that allows researchers to gain insights into the attacks we see [on the web]." His platform is revolutionizing the web security industry and I was entrusted to help design a logo that captured the essence of his vision.
The name Loryka is derived from the word "lorica", which is a specific type of Roman armor that incorporated an overlapping lattice of metalwork. My initial attempts to design a logo took this concept head on. And failed.
After a few more discussions with Justin, he described his business as "a company that is taking PH readings of the soil." He went on to describe a data tool that didn't just look at the forest, but looked into the forest through a microscope to see the smallest ant on a leaf.
After numerous versions, I hit upon the idea of incorporating a few different elements 1) a PH color scale 2) a diminishing circle of dots representing the "data" cycle of life and 3) slightly overlapping letters to hint at the idea of armor and "connection".