In the words of owner and developer Justin Shattuck, Loryka is "a platform and data pipeline that allows researchers to gain insights into the attacks we see [on the web]." His platform is revolutionizing the web security industry and I was entrusted to help design a logo that captured the essence of his vision.
The name Loryka is derived from the word "lorica", which is a specific type of Roman armor that incorporated an overlapping lattice of metalwork. My initial attempts to design a logo took this concept head on. And failed.
After a few more discussions with Justin, he described his business as "a company that is taking PH readings of the soil." He went on to describe a data tool that didn't just look at the forest, but looked into the forest through a microscope to see the smallest ant on a leaf.
After numerous versions, I hit upon the idea of incorporating a few different elements 1) a PH color scale 2) a diminishing circle of dots representing the "data" cycle of life and 3) slightly overlapping letters to hint at the idea of armor and "connection".