In the words of owner and developer Justin Shattuck, Loryka is "a platform and data pipeline that allows researchers to gain insights into the attacks we see [on the web]." His platform is revolutionizing the web security industry and I was entrusted to help design a logo that captured the essence of his vision.

 
 Final Logo

Final Logo

 

The Concept

The name Loryka is derived from the word "lorica", which is a specific type of Roman armor that incorporated an overlapping lattice of metalwork. My initial attempts to design a logo took this concept head on. And failed. 

After a few more discussions with Justin, he described his business as "a company that is taking PH readings of the soil." He went on to describe a data tool that didn't just look at the forest, but looked into the forest through a microscope to see the smallest ant on a leaf. 

The Solution

After numerous versions, I hit upon the idea of incorporating a few different elements 1) a PH color scale 2) a diminishing circle of dots representing the "data" cycle of life and 3) slightly overlapping letters to hint at the idea of armor and "connection".

 Final Logo Sheet with variations 

Final Logo Sheet with variations