Four years ago this week, I launched VILE Inc.

This afternoon, I buried it.

Due to a rather unfortunate (read: completely shite) turn of events this past summer, my lawyer recommended that I rebrand. After months of cerebral agony, numerous mediocre potential names, and one really good name that would have offended a fair number of people, I've taken the path of least resistance and chosen a name that retains an element of "fun" and incorporates my surname. 

Please welcome ...


With a new name comes a new approach to rebuilding my business and this site will be a work-in-progress for the foreseeable future. I may even decide to design a logo. 

In the meantime, I've got a big project in the works and will be making a formal announcement in the very near future. 

Cheers and here's to a (another) new beginning** in 2016.


**I don't plan on rebranding again. Ever.